VC ONE plays a strategic role in the transformation of Nissan's dealership network in Brazil, being responsible for the complete implementation of the New Retail Concept (NRC Next) — a global project designed by the Japanese parent company and adapted locally with excellence. The initiative represents a milestone in the evolution of automotive retail, combining contemporary design, sustainability and customer experience in a single environment that is consistent with the future of mobility.

From Japan to Brazil: NRC Comes to Life with VC ONE

The NRC Next concept is based on a design philosophy that values ​​purity of forms, rational use of space and emotional connection with the consumer. With clean, minimalist lines, the environment was designed to convey sophistication and lightness, prioritizing functionality and aesthetics in equal measure.

Sustainable elements were incorporated as part of Nissan's commitment to the environment, including the use of low-impact materials and efficient LED lighting systems, which in addition to reducing energy consumption, create a more welcoming and refined atmosphere.

The layout of the spaces is open and flexible, allowing for multiple possibilities of use and customization of the shopping experience. Whether in the reception, the lounge or the technical delivery areas, each point of the environment was carefully designed to welcome and surprise the customer.

Exclusivity, Methodology and Execution

VC ONE's work is not limited to adapting international standards. In direct partnership with Nissan, the firm co-authored the Architecture Notebook — the brand's official Architecture Book, which consolidates guidelines for design, materials, layout and experiences. This manual was approved by the automaker and today serves as a reference for all implementations in Latin America.

With exclusivity over 100% of the Nissan network in Brazil, VC ONE has already delivered 255 projects in different regions of the country, ensuring uniformity, quality and full adherence to the NRC concept. Each unit is developed in a customized manner, respecting the local context and the specific needs of each dealership, without sacrificing the global coherence of the brand.

Pioneering and Recognition

The partnership with Nissan is not only proof of VC ONE's technical capacity, but also of its role as a protagonist in the evolution of automotive retail. By leading the implementation of a global concept with national exclusivity, the firm demonstrates its competence in transforming corporate strategies into physical spaces that communicate, engage and build loyalty.

VC ONE's presence in each stage of the process — from planning to execution — ensures that the end customer perceives, in every detail, what Nissan represents: innovation, quality and commitment to the future.